Market acceptability of dried dates at the unripe “Bisr” stage in United Arab Emirates

  • Berhanu Adenew Degefa Department of Agribusiness, College of Food and Agriculture, United Arab Emirates University, P.O. Box 15551, Al Ain, United Arab Emirates
  • Safdar Muhammad Department of Agribusiness, College of Food and Agriculture, United Arab Emirates University, P.O. Box 15551, Al Ain, United Arab Emirates.
  • Eihab Fathelrahman Department of Agribusiness, College of Food and Agriculture, United Arab Emirates University, P.O. Box 15551, Al Ain, United Arab Emirates.

Abstract

The dates produce form of dates fruit considered in this study is called “Bisr”, which is unripe fruit that can be harvested and dried to capture several sensory and economic value-added advantages compared to the ripe date. In this study, the product’s sensory characteristics are added to the socio-economic characteristics of consumers to understand the factors or independent variables that affect the changes in the dependent variable, willingness to pay (WTP) of consumers. The objective of the analysis is to explore the consumers' perception, acceptance and their attitude towards the “Bisr” and to identify the characteristics of the final product that are important to the overall marketability of the product. The survey data shows that over two-third or 70% of the 276 respondents have reported that they would buy “Bisr” if the commodity becomes commercially available. Overall marketability is affected by both respondents’ socio-economic characteristics and their responses to the sensory questionnaire. The result showed the presence of an opportunity to develop a “Bisr” by adding economic value to date and diversify the sources of benefits for both producers and consumers from date production in the UAE.


 

Keywords: Dates Fruit, Drying, Market Acceptability

References

Abu Dhabi Food Control Authority. 2015. Delicious Dates - Available All Year Round. Retrieved from www.adfca.ae/English/MediaCenter/Publications/Documents/ROTAB-web-e.pdf.
Al-Farsi, M. A., C. Y. Lee. 2008. Nutritional and functional properties of dates: a review. Crit. Rev. Food Sci. Nutr. 48: 877-87.
Al-Orf, S. M. , H. M. A. Mona, A. Norah, A. Huda, D. Asma and D. Sumayyah. 2012. Review: Nutritional Properties and Benefits of the Date Fruits (Phoenix dactylifera L.). Bulletin of the National Nutrition Institute of the Arab Republic of Egypt. 39: 97.
Chandrasekaran, M. and A. H. Bahkali. 2013. Valorization of date palm (Phoenix dactylifera) fruit processing by-products and wastes using bioprocess technology – Review. Saudi J Biol Sci. 20(2): 105-120.
Costell, E., A. Tárrega and S. Bayarri. 2010. Food acceptance: the role of consumer perception and attitudes. Chem. Precept. 3: 42-50.
Cox, D. R. and E. J. Snell. 1989. Analysis of Secondary Data. 2nd ed. Chapman and Hall/CRC. USA.
El-Juhany, L. I. 2010. Degradation of date palm trees and date production in Arab countries: causes and potential rehabilitation. Aust J. Basic Appl Sci. 4(8): 3998-4010.
Food and Agriculture Organization of the United Nations. 2016. FAOSTAT Statistical Database. http://www.fao.org/faostat/en/#data/QC/visualize.
Ghnimi, S., S. Ummer, A. Karim, and A. Kamal-Eldin. 2017. Date fruit (Phoenix dactylifera L.): An underutilized food seeking industrial valorization. NFS Journal. 6: 1–10.
Lusk, J. L., J. Roosen and A. Bieberstein. 2014. Consumer Acceptance of New Food Technologies: Causes and Roots of Controversies. Annual Review of Resource Economics. 6: 381-405.
Nasir, M. U., S. Hussain, S. Jabbar, F. Rashid, N. Khalid and A. Mehmood, A. 2015. A Review of the Nutritional Content, Functional Properties and Medicinal Potential of Dates. Science Letters. 3(1): 17-22.
Shafiei, M., K. Karimi, and M. J. Taherzadeh. 2010. Palm date fibers: analysis and enzymatic hydrolysis. Int J. Mol Sci. 11: 4285-96.
Staff Report. 2011. UAE Dominates World Dates Trade. Khaleej Times Online. March 5th. Available from: http://www.khaleejtimes.com/business/local/uae-dominates-world-dates-trade. Accessed 31st May 2015.
Statistics
325 Views | 351 Downloads
Section
Regular Articles